User behavior analytics for better UX & conversion optimization
Hotjar is a user behavior analytics platform that enables you to understand user behavior on websites. With heatmaps, session recordings, and user feedback, UX teams and marketers can identify problems and optimize user experiences.
Over 1.1 million websites in 180+ countries use Hotjar to improve their conversion rates and create better user experiences.
Heatmaps & session recordings
Direct user feedback & surveys
5-minute installation without code
Click, move & scroll heatmaps
Real user session playbacks
On-site polls & feedback widgets
Form & funnel analysis
UX insights for everyone
Design validation & user behavior
Landing page & campaign optimization
Feature usage & user journey analysis
User behavior analytics leader
Understanding heatmaps, session recordings, and user feedback tools
Hotjar heatmaps reveal exactly where users click, move, and scroll on your pages, providing visual insights into user behavior that traditional analytics can't capture. By identifying which elements attract attention and which are ignored, you can optimize page layouts, button placement, and content positioning for maximum engagement.
Click heatmaps show you where users expect to find clickable elements, helping identify broken links, confusing navigation, and missed opportunities for calls-to-action. Scroll heatmaps reveal how far users read your content, enabling you to position important information and conversion elements in high-attention areas.
Movement heatmaps track cursor behavior, often indicating visual attention patterns. Combined with conversion funnel analysis, heatmaps help identify specific page elements that either facilitate or hinder conversions, enabling data-driven design decisions that can improve conversion rates by 15-30%.
Hotjar includes comprehensive privacy features including automatic PII suppression, IP address anonymization, and the ability to exclude sensitive form fields from recordings. Session recordings automatically detect and hide text inputs, email addresses, and other personal information to protect user privacy.
GDPR compliance features include consent management integration, data retention controls, user deletion capabilities, and geographic data restrictions. You can configure Hotjar to only track users who have provided explicit consent and set automatic data deletion schedules.
Advanced privacy controls allow you to exclude specific pages, user segments, or form fields from tracking. We implement proper consent flows, configure do-not-track respect, and ensure all tracking complies with regional privacy regulations including GDPR, CCPA, and other data protection laws.
Hotjar offers a free plan with 35 daily sessions and basic heatmaps for up to 3 pages, making it accessible for small websites and startups. The Plus plan at $99/month includes 100 daily sessions, unlimited heatmaps, and feedback tools for growing businesses.
Business plans start at $289/month for 500 daily sessions with advanced features like funnels, form analysis, and custom events. Enterprise plans offer unlimited sessions, advanced integrations, and dedicated support with custom pricing based on your specific needs.
We help optimize your Hotjar usage by implementing smart tracking strategies, setting up proper page targeting, and configuring sampling rates to maximize insights while staying within your plan limits. Our implementation ensures you capture the most valuable user interactions without exceeding usage thresholds.
Basic Hotjar implementation takes 1-3 days and includes installing the tracking code, configuring heatmaps for key pages, setting up basic session recording, and creating initial feedback polls. This provides immediate insights into user behavior patterns and page performance.
Advanced setup requires 1-2 weeks and includes custom event tracking, funnel analysis configuration, form analysis setup, advanced filtering, and integration with your existing analytics tools. We also create custom dashboards and establish proper data collection workflows.
Enterprise implementations with multiple domains, advanced privacy configurations, team training, and custom integrations typically take 2-3 weeks. This includes comprehensive testing, privacy compliance setup, and creation of standardized reporting processes for your organization.
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Built to grow with your business needs