The digital analytics platform for deep behavioral insights
Amplitude is a digital analytics platform that specializes in behavioral analytics and user journey mapping. With advanced cohort analysis and retention tracking, Amplitude helps product teams understand user behavior and achieve product-market fit.
Over 45,000 companies, including Microsoft, Peloton, and Under Armour, use Amplitude for data-driven product decisions.
Deep User Behavior Understanding
Complete Customer Journey Analysis
Sophisticated Cohort & Retention Analysis
Pathfinder & Journey Mapping
N-Day, Bracket & Custom Retention
A/B Testing & Feature Flags
AI-Powered Insights & Forecasting
Analytics for every product phase
Feature Adoption & Usage Analysis
User Retention & Churn Prevention
Growth Loop Optimization
Digital analytics leadership
Everything you need to know about Amplitude integration and implementation
While Google Analytics focuses on page views and sessions, Amplitude is built around events and user actions. This makes Amplitude superior for understanding user behavior within applications, especially for SaaS and mobile apps where traditional page-view metrics aren't meaningful.
Amplitude's behavioral analytics capabilities include advanced cohort analysis, user journey mapping, and retention tracking that goes far beyond what Google Analytics offers. You can track specific user actions, understand feature adoption, and see exactly how users progress through your product funnel.
Additionally, Amplitude provides predictive analytics and machine learning insights that help predict user behavior and identify opportunities for growth, making it an essential tool for product-led growth strategies.
Basic Amplitude implementation typically takes 1-2 weeks and includes SDK integration, core event tracking setup, and basic dashboard configuration. This covers fundamental user actions like sign-ups, logins, and key feature usage.
Advanced implementation with custom events, cohort analysis, and complex user journey mapping usually requires 3-4 weeks. This includes defining your taxonomy, setting up custom properties, creating advanced segments, and building comprehensive dashboards for your specific use cases.
Enterprise implementations with multiple products, complex data governance requirements, and custom integrations may take 6-8 weeks. We ensure proper data validation, team training, and seamless integration with your existing tech stack.
Amplitude offers a generous free tier with up to 10 million events per month, making it accessible for startups and growing businesses. This includes core analytics features, basic cohort analysis, and standard dashboards with up to 5 team members.
The Growth plan starts at $61/month for additional features like cross-project analysis, custom behavioral cohorts, and advanced user lookup. Enterprise plans include predictive analytics, account-level reporting, and dedicated support with custom event limits.
We help optimize your Amplitude usage to stay within cost-effective limits by implementing smart event tracking strategies, data sampling techniques, and proper event taxonomy to maximize insights while minimizing unnecessary events.
Amplitude is GDPR, CCPA, and SOC 2 compliant with robust data privacy controls. We implement proper user consent management, data anonymization techniques, and ensure all PII is handled according to your privacy requirements and regional regulations.
Data residency options include EU and US servers, with advanced features like user deletion capabilities, data export tools, and audit logs for compliance reporting. We configure proper data retention policies and implement cookie consent integration where required.
Our implementation includes privacy-by-design principles, ensuring minimal data collection while maximizing analytical insights. We also provide guidance on creating privacy-compliant tracking strategies and help establish data governance frameworks for your organization.
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