The gold standard for web analytics - Google Analytics 4 expert
Google Analytics 4 (GA4) is the latest generation of Google's web analytics platform. With advanced machine learning features, event-based tracking, and improved privacy compliance, GA4 offers deeper insights into user behavior than ever before.
Over 56% of all websites use Google Analytics - with over 30 million websites worldwide, it's the most widely used analytics tool in the world.
Machine learning for automatic insights
GDPR compliant without third-party cookies
Unified tracking for web & mobile apps
Purchase funnel & revenue tracking
Event-based tracking architecture
Goal setup & attribution modeling
Custom audiences for remarketing
Specialized analytics setups
Enhanced e-commerce tracking
Subscription & feature tracking
Engagement & content performance
Conversion & lead quality tracking
The market leader in numbers
Essential answers about Google Analytics 4 implementation and optimization
Google Analytics 4 (GA4) represents a fundamental shift from Universal Analytics' session-based tracking to event-based tracking. This means GA4 treats every user interaction as an event, providing more granular insights into user behavior and allowing for better cross-platform tracking.
GA4 includes enhanced machine learning capabilities that automatically surface insights, anomaly detection, and predictive metrics like potential revenue from user segments. It also offers improved privacy controls with cookieless measurement and data deletion capabilities to comply with GDPR and other regulations.
The reporting interface is completely redesigned with customizable dashboards, advanced filtering options, and better integration with Google Ads. GA4 also provides enhanced e-commerce tracking, better attribution modeling, and the ability to export data to BigQuery for free.
Basic GA4 setup can be completed in 1-2 days and includes installing the tracking code, configuring basic events like page views and clicks, setting up conversion goals, and creating essential reports. This covers fundamental tracking for most standard websites.
Advanced e-commerce implementation typically requires 1-2 weeks and includes enhanced e-commerce tracking, custom event configuration, advanced conversion tracking, audience creation, and integration with Google Ads for attribution modeling and remarketing campaigns.
Enterprise implementations with complex multi-domain tracking, custom dimensions, advanced attribution models, and BigQuery integration usually take 3-4 weeks. This includes comprehensive testing, team training, and creation of custom dashboards tailored to your business KPIs.
GA4 has different limits compared to Universal Analytics. The standard property has data thresholds that may result in data being withheld when small data samples could potentially identify users. This typically affects reports with fewer than 50 events or users in a given dimension.
Data sampling occurs when your reports include more than 10 million events for the selected date range. GA4 uses intelligent sampling algorithms to maintain accuracy while reducing processing time. For unsampled data, you can export to BigQuery or use the GA4 Intelligence API.
Custom dimensions are limited to 25 per property (50 for Analytics 360), custom metrics to 50 per property (100 for Analytics 360), and conversion events to 30 per property. We help optimize your tracking strategy to work within these limits while capturing all essential data points.
GA4 includes several privacy-focused features for GDPR compliance including IP anonymization by default, data deletion controls, and consent mode that adjusts tracking behavior based on user consent status. We implement proper consent management and configure GA4 to respect user privacy choices.
Data retention settings allow you to control how long user and event data is stored, with options ranging from 2 months to 14 months. We also implement proper cookie consent integration, ensure proper data processing agreements are in place, and configure geographic data restrictions where required.
Advanced compliance features include user deletion capabilities, data export tools for user data requests, and audit logs for tracking data access. We provide guidance on creating privacy policies, implementing consent banners, and establishing data governance frameworks for ongoing compliance.
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