The leading media management platform. Automatic optimization, AI transformations and programmable media for modern web applications.
Cloudinary revolutionizes media management with intelligent automation. From upload to delivery - optimized performance, reduced bandwidth and AI-powered transformations for better user experience.
Automatic format and quality optimization
Automatic adaptation for all screen sizes
Ultra-fast delivery via 200+ PoPs
URL-based image and video transformations
f_auto, q_auto for optimal performance
Adaptive streaming and format conversion
Automatic object and background removal
Media solutions for modern applications
Product images with automatic optimization
User-generated content management
Adaptive video streaming and transcoding
The leading media platform
Compare different storage services
Everything you need to know about implementing Cloudinary for intelligent media management
Cloudinary's automatic optimization uses AI to analyze each image and deliver the optimal format, quality, and size for each user's device and browser. The f_auto parameter automatically selects between WebP, AVIF, JPEG 2000, or traditional formats based on browser support, while q_auto adjusts quality based on content analysis and viewing conditions.
This intelligent optimization typically reduces image file sizes by 35-80% without visible quality loss, dramatically improving page load times and user experience. Combined with responsive image delivery that adapts to screen size and device pixel ratio, websites see significant improvements in Core Web Vitals and SEO rankings.
Advanced features include automatic art direction cropping using AI to focus on important subjects, automatic face detection for optimal cropping, and bandwidth adaptation based on network conditions. Studies show that Cloudinary implementations improve page load speeds by 40-60% and reduce bounce rates significantly.
Cloudinary provides comprehensive video management including automatic transcoding to multiple formats (MP4, WebM, HLS, DASH), adaptive bitrate streaming, and automatic quality optimization based on bandwidth and device capabilities. Videos are automatically optimized for different devices and connection speeds without manual intervention.
Advanced video features include automatic thumbnail generation with AI-powered scene detection, video overlay and watermarking, real-time video effects and filters, and automatic subtitle generation. The platform supports live streaming with real-time transcoding and adaptive bitrate delivery for optimal viewing experiences.
Video analytics provide detailed insights into viewing patterns, engagement metrics, and performance statistics. Integration with popular video players and frameworks makes implementation seamless, while the global CDN ensures fast video delivery worldwide with minimal buffering and optimal quality for each viewer.
Cloudinary offers a generous free tier with 25GB storage, 25GB monthly bandwidth, and 25,000 transformations, suitable for small projects and development. Paid plans start at $89/month for the Plus plan including 75GB storage, 150GB bandwidth, and advanced features like video transcoding and AI-powered transformations.
Pricing scales based on storage, bandwidth usage, and transformations performed. The Advanced plan at $224/month includes 200GB storage, 300GB bandwidth, and enterprise features like custom analytics and priority support. Enterprise plans offer custom pricing with dedicated infrastructure, advanced security, and tailored SLA agreements.
Cost optimization strategies include using appropriate transformation parameters, implementing efficient caching, and leveraging Cloudinary's automatic format and quality optimization. Many businesses find that the bandwidth savings and development time reduction more than offset the service costs compared to building in-house media optimization solutions.
Cloudinary's AI capabilities include automatic background removal, object detection and removal, automatic tagging and categorization, and content-aware cropping that maintains focus on important subjects. The AI analyzes image content to generate relevant tags, making large media libraries searchable and manageable.
Advanced AI features include automatic alt-text generation for accessibility compliance, content moderation for inappropriate content detection, and similarity search for finding visually similar images. Face detection and recognition enable automatic cropping and privacy features for user-generated content platforms.
Machine learning models continuously improve optimization decisions based on performance data, automatically adjusting compression and format selection for optimal results. Custom AI models can be trained for specific use cases, enabling industry-specific optimizations for e-commerce, real estate, fashion, and other specialized applications.
Tell us what you need and get exact pricing + timeline in 24 hours
Launch your product quickly and start generating revenue
No surprises - clear pricing and timelines upfront
Transparent communication and guaranteed delivery
Built to grow with your business needs