Our scale-up company in the Translation & Language Services industry seeks to revamp our web platform to better serve our expanding global clientele. The project involves adopting modern web technologies to create a seamless multilingual experience and enhance user engagement. With a focus on Progressive Web Apps (PWAs) and serverless architecture, we aim to improve performance and scalability.
Our target audience consists of multinational corporations, SMEs, and individual users across the globe who require reliable translation and language services to support their business operations and personal needs.
The current web platform lacks the scalability and performance necessary to support our growing user base and does not provide an optimal multilingual experience, which is critical for our international clientele.
Our target audience is ready to pay for solutions that ensure reliable, high-quality translation services, driven by the need for competitive advantage in global markets, compliance with local regulations, and enhancements in operational efficiency.
Failure to upgrade our web platform will result in lost revenue due to poor user experience, increased customer churn, and competitive disadvantage in the rapidly evolving translation services market.
Currently, competitors offer similar services using advanced web technologies, providing faster, more reliable platforms with better user interfaces. We aim to differentiate by enhancing multilingual support and leveraging cutting-edge technology.
Our unique selling proposition is a web platform that combines cutting-edge technology with comprehensive multilingual support, tailored specifically for translation services, ensuring unmatched performance and user engagement.
Our go-to-market strategy focuses on digital marketing campaigns targeting key industries requiring translation services, partnerships with international corporations, and leveraging our existing client network to drive referrals and repeat business.