Our SME volunteer organization seeks to develop a mobile app to enhance volunteer engagement through interactive features and AR integration. This app will simplify the process of finding and registering for volunteer opportunities, providing a seamless experience for users. By leveraging cross-platform technologies, the app aims to reach a broader audience and increase volunteer participation.
Volunteers aged 18-45 who are technologically savvy and seek convenient ways to engage with community activities.
Volunteer organizations face challenges in engaging and retaining volunteers due to a lack of interactive and accessible platforms.
Volunteers and organizations alike are willing to invest in solutions that offer convenience and enhance engagement, driven by the need to maintain active volunteer bases and improve community impact.
Failure to address engagement issues could lead to a decline in volunteer participation and retention, affecting our organization's operational capacity and community outreach.
Current alternatives include traditional websites and social media platforms, which lack the interactivity and personalization that modern volunteers expect.
Our app uniquely combines AR and AI technologies to create an engaging, personalized volunteer experience unmatched by current solutions.
Marketing will focus on digital campaigns targeting social networks popular with our demographic, partnerships with other community organizations, and in-app incentives to drive user acquisition and retention.