A leading SME in the Telecommunications industry seeks to enhance its customer engagement through a state-of-the-art Progressive Web App (PWA). The aim is to provide seamless, fast, and reliable customer service experiences. By leveraging cutting-edge technologies like React, Next.js, and GraphQL, we intend to transform our existing web portal into a high-performance PWA that offers offline capabilities, push notifications, and a more intuitive user interface.
Our target audience includes residential and small business customers who rely on our services for reliable communication solutions, requiring an intuitive and efficient platform for managing their accounts and services.
Currently, our web portal is slow and lacks modern features, leading to customer dissatisfaction and increased service calls. An enhanced web interface is critical to improving user experience and reducing operational costs.
Customers are willing to pay for improved digital solutions that offer convenience, efficiency, and reliability, driven by increasing demand for better service accessibility and competitive pressure.
Failure to improve our web portal could result in higher customer churn rates, decreased customer satisfaction, and a potential loss of market share to competitors with superior digital platforms.
Current alternatives include basic web applications with limited functionality and customer service lines, which do not provide the level of service expected by today's tech-savvy consumers.
Our PWA will stand out with its offline capabilities, real-time support features, and advanced data handling, offering a unique blend of speed, reliability, and user engagement.
We plan to leverage digital marketing and customer referrals, emphasizing the enhanced features and improved service experience of our new PWA to attract and retain customers.