A rapidly expanding business consulting firm seeks to enhance its e-commerce capabilities to offer tailored consulting packages to clients globally. Leveraging headless commerce and personalization, the project aims to create a seamless online experience that integrates social commerce and subscription models, enhancing customer engagement and retention.
Our target audience includes medium to large enterprises seeking tailored consulting services to drive growth and operational efficiency. These businesses are typically looking for flexible, subscription-based consulting services that can be personalized to their industry-specific needs.
The current e-commerce system is outdated, lacking the integration of modern technologies like headless commerce and personalization, resulting in suboptimal user experiences and limited engagement.
As businesses increasingly seek competitive advantages through digital transformation, our target clients are keen to invest in consulting services that can offer personalized solutions and innovative engagement methods, providing clear value addition.
Failing to upgrade our e-commerce capabilities risks losing market share to competitors who offer more sophisticated, customer-centric online experiences, potentially leading to revenue decline.
Currently, some competing consulting firms are using basic e-commerce platforms without extensive personalization or AR features, while others are beginning to explore these technologies but lack comprehensive integration.
By integrating headless commerce and advanced personalization with social commerce and AR, we offer a unique, seamless, and interactive online consulting service experience that sets us apart from traditional consulting models.
Our go-to-market strategy involves targeted digital marketing campaigns, leveraging social media platforms for brand engagement, and offering initial free trials of our subscription services to attract and convert new clients.