We aim to develop a cross-platform mobile application that leverages augmented reality (AR) to allow users to visualize furniture in their own space before purchase. By integrating with IoT and using AI-powered features, the app will provide personalized furniture recommendations based on user preferences and spatial data, enhancing the customer shopping experience.
Homeowners, interior designers, and furniture enthusiasts looking for innovative ways to visualize and select furniture within their living spaces.
Customers often struggle to envision how furniture will fit and look in their homes, leading to hesitation and potential dissatisfaction with purchases.
The target audience is willing to pay for solutions that offer convenience, reduce the risk of purchasing errors, and enhance the shopping experience, especially with the growing trend towards personalized and technology-enhanced retail experiences.
Failure to address this need could result in lost sales opportunities and reduced customer satisfaction, as customers may turn to competitors offering more innovative shopping solutions.
Current alternatives include traditional in-store experiences and basic online shopping platforms that lack interactive and personalized features. Competitors may offer similar AR visualization tools, but few integrate AI and IoT for a comprehensive solution.
SmartCraft's unique selling proposition is its combination of AR visualization, AI-powered recommendations, and IoT connectivity, providing a seamless and immersive shopping experience unlike any other in the market.
Our go-to-market strategy involves leveraging digital marketing, partnerships with interior design influencers, and promotions within home improvement shows to attract tech-savvy and design-oriented customers.