Our company, a SME in the Seafood & Aquaculture industry, seeks a mobile application to streamline the sourcing and tracking of sustainable seafood products. This app will connect seafood suppliers with buyers, offering real-time data on sustainability metrics, stock availability, and pricing. By integrating IoT technology and AI-driven insights, the app aims to enhance decision-making and transparency in the supply chain.
Seafood suppliers, distributors, and buyers seeking sustainable sourcing options and improved supply chain efficiency.
The lack of transparency and inefficiencies in the seafood supply chain hinder sustainable practices and market competitiveness, impacting both environmental goals and business profitability.
With increasing regulatory pressure for sustainable practices and consumer demand for traceability, stakeholders are keen to invest in solutions that ensure compliance and enhance market trust.
Failing to address these issues could result in lost revenue due to non-compliance penalties, reduced consumer trust, and diminished competitiveness in the growing market for sustainable products.
Current alternatives include traditional manual tracking systems and basic digital platforms lacking integration with IoT and AI for advanced insights and automation.
Our app offers unparalleled real-time insights using IoT and AI, making sustainable seafood sourcing efficient and transparent, while AR features educate and engage users on sustainability efforts.
Our go-to-market strategy involves partnerships with industry associations, targeted digital marketing campaigns, and direct outreach to key stakeholders within the seafood supply chain to drive adoption.