Our SME gig economy startup, focused on taxi-hailing services, seeks to enhance our cloud infrastructure to support scaling operations. This project aims to implement efficient DevOps practices using GitOps, Infrastructure as Code (IaC), and multi-cloud capabilities, ensuring reliability and security as we expand into multiple cities.
Independent taxi drivers and passengers looking for quick, reliable, and affordable transportation solutions within urban areas.
Our current cloud infrastructure lacks scalability and agility, hindering our ability to expand into new markets effectively. This constraint limits our service offering and could impact user satisfaction and adoption.
The target audience is ready to pay for improved service reliability and speed, as efficient and seamless experiences are critical in the competitive gig economy landscape.
If this problem isn't addressed, the company risks lost revenue due to poor user experience, potential compliance issues as we expand, and a competitive disadvantage against better-equipped rivals.
Currently, we rely on a basic cloud setup with manual scaling processes, which is inefficient and unsustainable as we grow. Competitors in our space have started adopting automated and sophisticated cloud solutions.
Our platform's unique selling proposition is a user-friendly interface with rapid response times and high availability, supported by cutting-edge cloud infrastructure.
We plan to leverage digital marketing strategies, partnership with local businesses, and referral programs to attract both drivers and passengers. Enhancements in infrastructure will also enable us to provide promotional offers through increased operational bandwidth.