Our SME in the food processing industry is seeking to revamp its digital footprint with a cutting-edge Progressive Web Application (PWA). This project aims to enhance customer engagement through a seamless and interactive online experience, utilizing the latest technology trends like micro-frontends and serverless architectures.
Our target customers include food distributors, retailers, and direct consumers looking for high-quality food products through an engaging digital platform.
Our current website lacks the functionality and interactivity needed to engage modern consumers effectively. This limits our ability to reach new customers and expand our market presence.
Our target audience is willing to pay for innovative and user-friendly solutions due to regulatory pressures for transparency, the competitive need for differentiation, and the potential for increased revenue through improved customer experiences.
Failure to upgrade our digital presence could result in lost revenue opportunities, decreasing market share, and an inability to keep up with competitors who leverage digital advancements.
Current alternatives include maintaining our existing outdated website which limits interactive features and scalability, leading to potential disengagement from tech-savvy customers.
Our PWA will offer a unique, seamless, and engaging online experience with real-time features and 3D visualizations, setting us apart from competitors with static and less interactive offerings.
We plan to leverage digital marketing strategies, including SEO optimization, social media engagement, and targeted online advertising to drive traffic and acquire new customers.