Revamping E-commerce Experience with Headless Commerce in Consumer Electronics

As a fast-growing player in the Consumer Electronics market, we are experiencing challenges with our current e-commerce infrastructure's scalability and flexibility. The project involves transitioning to a headless commerce architecture to improve user experiences and drive higher conversion rates. By detaching the front-end from the back-end, we aim to deploy personalized shopping experiences and seamlessly integrate social commerce features. Additionally, we plan to implement AR try-on capabilities to allow customers to interact with products virtually. This project will also involve setting up a robust subscription model to enhance customer retention. Our tech stack includes Shopify Plus for commerce management, Magento for increased scalability, and Stripe and PayPal for secure transactions. Algolia and Contentful will be leveraged to provide a dynamic and engaging content experience. The successful execution of this project will position us strategically in the competitive consumer electronics market, offering unique buying experiences that cater to modern consumer expectations.