We are a growing SME in the Seafood & Aquaculture industry looking to enhance our online presence and increase our customer base by revamping our e-commerce platform. Our primary focus is to implement a subscription model for premium seafood deliveries, leveraging the latest in e-commerce technology trends to provide a personalized and engaging shopping experience.
Primarily targeting health-conscious consumers and seafood enthusiasts who value high-quality, sustainably sourced seafood and are interested in the convenience of a subscription service.
Our current e-commerce platform lacks the capability to efficiently manage subscription services and personalized shopping experiences, which are critical for capturing modern consumers who seek convenience and tailored services.
Consumers are eager to pay for solutions that provide convenience and time savings, particularly in the growing trend towards home delivery services and subscription models in the food industry.
Without upgrading our platform, we risk losing potential revenue and market share to competitors offering more advanced and convenient online shopping experiences.
Existing alternatives include traditional online stores that do not offer subscription models. Competitors may use similar platforms but lack personalized and immersive experiences.
Our unique selling proposition involves offering a premium line of sustainably sourced seafood with the added convenience of a flexible subscription service, coupled with an engaging and personalized user interface.
Our go-to-market strategy will leverage social media and influencer partnerships to reach seafood enthusiasts and health-conscious consumers, along with targeted digital marketing campaigns to drive traffic and subscriptions.