A medium-sized mortgage company seeks to revamp its online application platform to enhance customer experience and streamline application processing. The project involves developing a Progressive Web Application (PWA) using Next.js to improve accessibility and performance across devices. By leveraging cutting-edge web technologies, the goal is to reduce abandonment rates and improve user satisfaction.
Our target users are homebuyers and refinancing customers, ranging from first-time buyers to experienced investors, who seek a streamlined and efficient mortgage application process.
Our current web application struggles with high abandonment rates due to slow performance and lack of mobile optimization, leading to lost potential revenue. It's critical to address these issues to maintain competitiveness in a digital-first market.
The target audience is ready to pay for a streamlined and efficient mortgage application process due to regulatory pressures for digital transformation and the competitive advantage of offering a superior customer experience.
If this problem isn't solved, we risk continued loss of potential customers, increasing abandonment rates, and falling behind competitors who offer more modern digital experiences.
Current alternatives in the market include traditional in-person mortgage applications and competing digital platforms from larger financial institutions. However, many lack the tailored and responsive experience a PWA can offer.
Our platform's unique selling proposition lies in its tailored user experience, leveraging the latest web technologies to offer a seamless and efficient application process, setting us apart from competitors with outdated systems.
Our go-to-market strategy includes targeted digital marketing campaigns, leveraging social media, and partnerships with real estate agents to drive traffic to our newly launched platform and convert potential leads into customers.