Our scale-up company, a rapidly growing player in the Coffee & Tea industry, is seeking an experienced web development team to revamp our e-commerce platform. The new platform will enhance user experience and accessibility by leveraging cutting-edge technologies such as PWAs and serverless architecture. This project aims to increase our online sales by improving site speed, mobile responsiveness, and customer engagement. We are targeting completion within an 8-12 week timeline with a budget ranging from $15,000 to $50,000.
Our target audience includes tech-savvy coffee and tea enthusiasts who prefer premium products and value a seamless online shopping experience. They range from millennials to middle-aged consumers who are willing to pay for quality and convenience.
Our current e-commerce platform struggles with slow load times, poor mobile responsiveness, and a clunky checkout process, resulting in high cart abandonment rates and lost sales opportunities.
The target audience is ready to pay for a seamless online shopping experience due to their inclination towards premium products, convenience, and quick service, which are becoming industry standards.
If this problem isn't addressed, we risk continued revenue loss from high cart abandonment rates, reduced customer satisfaction, and a competitive disadvantage in the rapidly growing online market.
Current alternatives include competitors who have already adopted modern web technologies to enhance user experience. The competitive landscape includes specialty and direct-to-consumer brands with optimized digital storefronts.
Our unique selling proposition lies in combining premium coffee and tea offerings with an advanced, immersive online shopping experience, setting us apart through innovative web technologies and personalized customer engagement.
Our go-to-market strategy includes targeted digital marketing campaigns, influencer partnerships within the coffee and tea community, and leveraging social media platforms to drive traffic to our revamped website. We will also offer exclusive online promotions to incentivize early adopters.