Our SME in the Packaging & Printing industry seeks a comprehensive redesign and optimization of our existing web portal. The goal is to enhance user experience, increase engagement, and streamline customer interactions using modern web technologies. This project will focus on implementing a Progressive Web App (PWA) that leverages micro-frontends and serverless architecture, ensuring responsive and scalable solutions.
Our target users include B2B clients in need of packaging solutions, ranging from small retailers to large manufacturers seeking efficient and customizable printing services.
The current web portal is technologically outdated, leading to limited user engagement and operational inefficiencies. A modern, scalable solution is needed to enhance customer experience and streamline service delivery.
Clients are ready to invest in improved digital interactions due to increasing pressure for digital integration, cost efficiency, and faster service delivery. Enhanced online presence offers a competitive edge in a fast-evolving market.
Failing to address these challenges will result in lost revenue opportunities, customer dissatisfaction, and a weakened competitive stance as rivals adopt more advanced technologies.
Current alternatives include competitors with more modern portals and custom-built solutions that offer superior UX and operational efficiency. Some competitors are adopting AI-driven customer engagement tools.
Our USP will lie in providing an intuitive, responsive, and customizable online experience that significantly outpaces current industry standards, leveraging cutting-edge technologies to meet client demands.
Our go-to-market strategy involves a digital marketing campaign targeting industry-specific client bases, showcasing our enhanced service capabilities and technological advancements through webinars, case studies, and direct client outreach.