Real-time Marketing Insights Platform Development

Medium Priority
Data Engineering
Marketing Advertising Services
πŸ‘οΈ28567 views
πŸ’¬1134 quotes
$50k - $150k
Timeline: 16-24 weeks

Our enterprise marketing and advertising firm seeks to develop a robust real-time marketing insights platform. The project aims to leverage state-of-the-art data engineering technologies to provide actionable insights instantly and enhance campaign optimization. With the growing need for data-driven decision-making, this platform will empower marketing teams with real-time analytics and reporting, streamlining operations and improving ROI.

πŸ“‹Project Details

As an enterprise marketing and advertising services provider, we are committed to staying at the forefront of data-driven strategies. Our current data processing capabilities are limited to batch operations, resulting in delayed insights that hinder prompt decision-making. We aim to develop a real-time marketing insights platform that capitalizes on the latest data engineering trends, such as data mesh and event streaming, to deliver immediate insights to our marketing teams. The platform will integrate technologies like Apache Kafka for event streaming, Apache Spark for processing, Airflow for orchestrating workflows, and dbt for data transformations. Data storage will be managed via Snowflake or BigQuery, with Databricks providing a unified analytics experience. The outcome will be a scalable, efficient solution that offers data observability and MLOps capabilities, ensuring our marketing strategies are both agile and data-driven. The successful implementation of this project will significantly enhance campaign performance and drive competitive advantage in the marketplace.

βœ…Requirements

  • β€’Expertise in real-time data processing
  • β€’Experience with event streaming
  • β€’Proficiency in data orchestration tools
  • β€’Familiarity with cloud data warehousing
  • β€’Understanding of MLOps and data observability

πŸ› οΈSkills Required

Apache Kafka
Spark
Airflow
dbt
Snowflake

πŸ“ŠBusiness Analysis

🎯Target Audience

Marketing teams within the organization who require instant analytics to optimize ongoing campaigns.

⚠️Problem Statement

Delayed insights from current batch processing hinder real-time decision-making, affecting marketing campaign effectiveness.

πŸ’°Payment Readiness

Our clients demand quicker insights for competitive advantage and are willing to invest in technologies that offer immediate ROI improvements.

🚨Consequences

Without real-time insights, campaigns may miss crucial optimization windows, leading to lost revenue and diminished competitive standing.

πŸ”Market Alternatives

Currently, insights are generated from batch processed data which delays decision-making and limits responsiveness to market changes.

⭐Unique Selling Proposition

Our solution provides an integrated platform with cutting-edge technologies, ensuring real-time data flow and insights tailored for the marketing industry.

πŸ“ˆCustomer Acquisition Strategy

We will leverage our existing customer base, demonstrating the platform’s capability to enhance marketing performance and ROI. Targeted demos and case studies will facilitate new client onboarding.

Project Stats

Posted:July 21, 2025
Budget:$50,000 - $150,000
Timeline:16-24 weeks
Priority:Medium Priority
πŸ‘οΈViews:28567
πŸ’¬Quotes:1134

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