Real-Time Influencer Performance Analytics Platform

High Priority
Data Engineering
Social Media
👁️20553 views
💬831 quotes
$5k - $25k
Timeline: 4-6 weeks

Develop a sophisticated data engineering solution that enables real-time analytics for influencer performance on social media platforms. This project aims to improve decision-making for brands by providing instant insights into influencer engagement and impact, using the latest data technologies and trends.

📋Project Details

Our startup is rapidly gaining traction in the Social Media & Influencer industry, but we're currently facing a challenge in delivering real-time insights for influencer performance metrics. We seek a data engineering expert to develop a robust platform that processes event streams in real time, enabling brands to track, analyze, and optimize their influencer campaigns on the fly. The project will leverage event streaming technologies like Apache Kafka to capture data in motion, while processing and analytics will be handled through Spark and Snowflake to ensure scalability and efficiency. We also plan to implement MLOps for predictive analytics and data observability tools to ensure data quality and reliability. The successful completion of this project will provide brands with a competitive edge by enabling them to make informed decisions quickly and adapt their strategies in response to ongoing campaign performance.

Requirements

  • Experience with real-time data streaming and processing
  • Proficiency in Apache Kafka and Spark
  • Familiarity with Snowflake or similar cloud data platforms
  • Understanding of MLOps and data observability tools
  • Ability to work within a startup environment

🛠️Skills Required

Apache Kafka
Spark
Snowflake
MLOps
Data Observability

📊Business Analysis

🎯Target Audience

Brands and marketing agencies seeking to optimize their influencer campaigns through real-time performance analytics.

⚠️Problem Statement

Brands struggle to optimize influencer campaigns due to delayed insights, leading to suboptimal decision-making and reduced campaign impact.

💰Payment Readiness

Brands are willing to pay for solutions that provide real-time insights as it significantly enhances decision-making processes, leading to better campaign outcomes and ROI.

🚨Consequences

Failure to solve this problem could result in lost revenue opportunities, ineffective campaigns, and a competitive disadvantage in the fast-paced social media landscape.

🔍Market Alternatives

Current alternatives include manual data analysis and basic analytics tools, which lack the speed and sophistication required for real-time decision-making.

Unique Selling Proposition

Our platform offers unparalleled speed and data accuracy, enabling brands to instantly adapt their strategies and maximize campaign effectiveness.

📈Customer Acquisition Strategy

We plan to target marketing agencies and brand managers through digital marketing campaigns, industry events, and partnerships with social media platforms to showcase the platform's capabilities.

Project Stats

Posted:July 21, 2025
Budget:$5,000 - $25,000
Timeline:4-6 weeks
Priority:High Priority
👁️Views:20553
💬Quotes:831

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