Real-time Influencer Performance Analytics Platform

Medium Priority
Data Engineering
Social Media
👁️14631 views
💬929 quotes
$15k - $50k
Timeline: 6-10 weeks

We are seeking a skilled data engineer to develop a real-time analytics platform that will empower influencers and brands with instant insights. By leveraging cutting-edge technologies such as Apache Kafka and Spark, the platform aims to provide real-time data processing and analytics, enabling users to make data-driven decisions quickly. This project is crucial for enhancing the operational efficiency and decision-making capabilities of our platform, helping influencers and brands measure their social media impact effectively.

📋Project Details

Our scale-up in the Social Media & Influencer industry is embarking on an ambitious project to build a state-of-the-art real-time analytics platform. The objective is to offer comprehensive, real-time performance metrics and insights for influencers and brands using our platform. This initiative will involve setting up an advanced data pipeline leveraging Apache Kafka for event streaming and Spark for real-time data processing. We aim to create a seamless integration with Snowflake or BigQuery for data warehousing and utilize Airflow for orchestrating workflows. The platform should also incorporate MLOps practices to deploy machine learning models that predict influencer trends and engagement rates. Additionally, implementing a data mesh architecture will facilitate decentralized data ownership and boost scalability. This project is critical in addressing the growing demand for instant and accurate data analytics in the influencer marketing space.

Requirements

  • Proficiency in event streaming technologies
  • Experience with data warehousing solutions
  • Ability to implement MLOps practices
  • Knowledge of real-time data processing
  • Capability to design scalable data architectures

🛠️Skills Required

Apache Kafka
Apache Spark
Airflow
Snowflake
Real-time Analytics

📊Business Analysis

🎯Target Audience

Influencers and brands seeking immediate performance metrics and insights for effective social media engagement and marketing strategies.

⚠️Problem Statement

Influencers and brands need real-time insights to optimize their campaigns and engagement strategies. Current solutions provide delayed data, hampering timely decision-making and strategic adjustments.

💰Payment Readiness

Brands and influencers are ready to invest in platforms that deliver real-time analytics due to competitive pressures and the need to maximize social media ROI swiftly.

🚨Consequences

Without real-time analytics, influencers and brands risk missed opportunities, inefficient campaigns, and reduced engagement, leading to lost revenue and diminished competitive standing.

🔍Market Alternatives

Existing analytics platforms offer batch processing with delays, lacking real-time capabilities crucial for rapid decision-making in fast-paced digital marketing environments.

Unique Selling Proposition

Our platform will be the only one offering comprehensive real-time analytics specifically tailored for influencer marketing, powered by advanced data technologies and machine learning for predictive insights.

📈Customer Acquisition Strategy

Our strategy includes targeted digital marketing campaigns, partnerships with key influencer agencies, and offering free trials to attract a base of influencers and brands rapidly.

Project Stats

Posted:July 21, 2025
Budget:$15,000 - $50,000
Timeline:6-10 weeks
Priority:Medium Priority
👁️Views:14631
💬Quotes:929

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