Our SME in the Social Media & Influencer industry seeks a Data Engineering expert to develop a real-time analytics platform for tracking influencer engagement. This solution will enable us to provide our clients with instant insights into campaign performance and audience interaction, turning raw data into actionable intelligence. The project requires integrating cutting-edge technologies like Apache Kafka and Spark for event streaming and real-time data processing.
Influencer marketing agencies and brands using influencers for product promotions who need real-time insights into campaign performance and audience engagement.
Our current analytics capabilities are limited to post-campaign reports, which delays actionable insights and compromises our clients’ ability to adapt strategies in real-time, potentially leading to suboptimal influencer marketing outcomes.
Clients are willing to invest in tools providing real-time insights due to the competitive advantage of adapting campaigns on-the-fly, optimizing influencer engagement, and achieving higher ROI.
Without solving this problem, we risk losing clients to competitors who offer real-time data capabilities, resulting in diminished market share and revenue loss.
Current market alternatives include third-party analytics platforms that do not offer the level of customization and integration required for seamless operations with our existing systems.
Our platform will offer fully customizable real-time analytics integrated directly with clients' existing data ecosystems, providing unparalleled insights into influencer marketing campaigns.
We will leverage targeted digital marketing campaigns, industry partnerships, and direct client outreach to promote our unique analytics solution to brands and agencies seeking enhanced influencer marketing performance.