Real-Time Influencer Engagement Analytics Platform

High Priority
Data Engineering
Social Media
👁️23486 views
💬1307 quotes
$20k - $45k
Timeline: 8-12 weeks

Our scale-up social media analytics company is seeking a data engineer to develop a robust real-time analytics platform to enhance influencer engagement insights. The project involves building a data pipeline capable of processing and analyzing massive volumes of social media interactions in real-time, leveraging cutting-edge technologies such as Apache Kafka, Spark, and Databricks.

📋Project Details

In the fast-paced world of social media, understanding and acting on influencer engagement trends in real-time is crucial. As a growing player in the Social Media & Influencer industry, our company aims to build a sophisticated data engineering solution to process and analyze influencer interactions in real-time. This project involves the development of a data pipeline using Apache Kafka for event streaming and Spark for real-time data processing. The solution will integrate with our existing Snowflake data warehouse and leverage Databricks for machine learning operations (MLOps). The pipeline will be orchestrated using Apache Airflow and enhanced with dbt for transformation workflows, ensuring data observability and integrity. The resulting platform will provide our clients with actionable insights into influencer engagement metrics, enabling them to tailor their strategies effectively. Your expertise in data engineering and familiarity with cloud-based analytics infrastructure will be critical to the success of this project.

Requirements

  • Proven experience in building real-time data pipelines
  • Strong knowledge of event streaming technologies
  • Expertise in cloud-based data platforms
  • Experience with data observability tools
  • Proficiency in data transformation and orchestration

🛠️Skills Required

Apache Kafka
Apache Spark
Databricks
Snowflake
Apache Airflow

📊Business Analysis

🎯Target Audience

Social media marketers and brands seeking real-time insights into influencer performance and engagement metrics.

⚠️Problem Statement

Brands and marketers struggle to gain timely insights into influencer performance, resulting in missed opportunities to optimize campaigns and engagement strategies.

💰Payment Readiness

Brands are highly motivated to invest in solutions that provide a competitive advantage in the influencer marketing space, driven by the need for real-time engagement metrics to enhance campaign effectiveness.

🚨Consequences

Failure to implement real-time analytics could result in missed optimization opportunities, decreased engagement, and a competitive disadvantage in the rapidly evolving social media landscape.

🔍Market Alternatives

Current alternatives include delayed batch processing analytics platforms, which lack the ability to provide real-time insights necessary for timely decision-making.

Unique Selling Proposition

Our platform's unique selling proposition is its ability to deliver real-time engagement analytics using cutting-edge event streaming and data processing technologies, coupled with seamless integration into existing marketing workflows.

📈Customer Acquisition Strategy

Our go-to-market strategy involves leveraging partnerships with leading influencer marketing agencies and platforms, combined with targeted digital marketing campaigns to reach brands and marketers that prioritize real-time engagement insights.

Project Stats

Posted:July 21, 2025
Budget:$20,000 - $45,000
Timeline:8-12 weeks
Priority:High Priority
👁️Views:23486
💬Quotes:1307

Interested in this project?