Real-Time Data Pipeline Optimization for Targeted Ad Campaigns

High Priority
Data Engineering
Advertising Marketing
👁️15325 views
💬729 quotes
$15k - $50k
Timeline: 8-12 weeks

Our scale-up company in the Advertising & Marketing industry is seeking a skilled data engineer to enhance our real-time data pipeline. The goal is to optimize the flow of data across various platforms, enabling more efficient targeted ad campaigns. The project involves implementing cutting-edge technologies like Apache Kafka and Spark to improve data accuracy and speed, ultimately elevating our campaign precision and ROI.

📋Project Details

As a rapidly growing entity in the Advertising & Marketing sector, our company strives to deliver highly effective and precise ad campaigns by leveraging data-driven insights. However, our current data processing capabilities are limited by outdated infrastructure, resulting in delays and inaccuracies. We require a proficient data engineer to reconstruct our real-time data pipeline. The project entails integrating Apache Kafka for streamlined event streaming and utilizing Spark for real-time analytics. Additionally, the implementation of data observability practices will ensure data integrity and consistency across our platforms. By employing Airflow for orchestrating workflows and dbt for data transformation, we aim to achieve a robust, scalable, and efficient data architecture that supports our growth strategy. This transformation will allow us to deliver more timely and targeted advertisements, enhancing customer engagement and maximizing revenue.

Requirements

  • Experience with building and optimizing real-time data pipelines
  • Proficiency in Apache Kafka and Spark
  • Strong understanding of data observability and data mesh concepts
  • Ability to work with cloud-based data warehouses like Snowflake or BigQuery
  • Expertise in workflow orchestration tools like Airflow

🛠️Skills Required

Apache Kafka
Apache Spark
Airflow
Data Engineering
Real-time Analytics

📊Business Analysis

🎯Target Audience

Digital marketing agencies and brands seeking precise consumer targeting and real-time ad campaign adjustments

⚠️Problem Statement

Our current data infrastructure is inefficient, causing delays and inaccuracies in ad targeting, leading to suboptimal campaign performance.

💰Payment Readiness

Clients are eager to invest in solutions that provide real-time insights and data accuracy, significantly improving ad targeting outcomes and ROI.

🚨Consequences

Failure to solve this issue will result in continued inefficiencies, leading to lost revenue, reduced customer satisfaction, and tarnished brand reputation.

🔍Market Alternatives

Competitors often rely on non-integrated ad platforms that lack real-time capabilities, resulting in slower and less effective targeting.

Unique Selling Proposition

Our solution offers an integrated real-time data pipeline that enhances campaign precision and responsiveness, setting us apart in the competitive ad tech landscape.

📈Customer Acquisition Strategy

We will focus on digital marketing channels and partnerships with key industry players to expand our reach and showcase our enhanced data capabilities.

Project Stats

Posted:July 21, 2025
Budget:$15,000 - $50,000
Timeline:8-12 weeks
Priority:High Priority
👁️Views:15325
💬Quotes:729

Interested in this project?