Real-Time Data Pipeline Development for Media Monitoring in Public Relations

Medium Priority
Data Engineering
Public Relations
👁️12371 views
💬544 quotes
$25k - $75k
Timeline: 8-12 weeks

We are seeking an experienced data engineer to develop a robust real-time data pipeline for our media monitoring operations. This project aims to enhance our ability to track, analyze, and respond to media mentions and public sentiment across multiple channels, improving our clients' PR strategies.

📋Project Details

Our public relations firm is looking to build a state-of-the-art real-time data processing pipeline to improve our media monitoring capabilities. We aim to ingest, process, and analyze vast amounts of data from various media sources such as social media platforms, news websites, and blogs. The solution will leverage the latest in data engineering technologies including Apache Kafka for event streaming, Spark for real-time analytics, and Snowflake for data storage. We envision a system that not only ingests data in real-time but also applies machine learning models to detect sentiment and trends, allowing us to provide timely insights to our clients. The project will also incorporate data observability tools to ensure the quality and reliability of data across the pipeline. Our goal is to deliver a scalable and efficient solution that supports enhanced decision-making and proactive media strategies.

Requirements

  • Proven experience with real-time data processing
  • Familiarity with media monitoring and sentiment analysis
  • Ability to integrate multiple data sources
  • Expertise in setting up data observability tools
  • Strong understanding of data engineering best practices

🛠️Skills Required

Apache Kafka
Spark
Snowflake
Airflow
MLOps

📊Business Analysis

🎯Target Audience

Public relations firms and their clients who need timely insights from media monitoring to manage reputation and strategy.

⚠️Problem Statement

Public relations firms need efficient ways to track media mentions and public sentiment in real-time to manage their clients' reputations effectively. Current manual and batch processing methods are insufficient for timely decision-making.

💰Payment Readiness

The increasing demand for real-time insights in the PR industry, driven by competitive advantage and improved client outcomes, ensures a willingness to invest in advanced data solutions.

🚨Consequences

Failure to implement real-time monitoring could lead to missed opportunities for proactive engagement, resulting in potential reputational damage and loss of competitive edge.

🔍Market Alternatives

Traditional batch processing and manual tracking methods are still prevalent, but they lack the speed and accuracy required for dynamic PR environments.

Unique Selling Proposition

Our solution offers unmatched real-time data processing capabilities combined with advanced sentiment analysis, empowering PR firms to enhance their strategic responses.

📈Customer Acquisition Strategy

We will leverage industry networks and digital marketing strategies to reach PR firms, showcasing case studies and ROI-driven results to attract and retain clients.

Project Stats

Posted:July 21, 2025
Budget:$25,000 - $75,000
Timeline:8-12 weeks
Priority:Medium Priority
👁️Views:12371
💬Quotes:544

Interested in this project?