Our scale-up professional development company seeks a data engineering expert to design and implement a real-time data infrastructure. This project aims to leverage cutting-edge technologies to optimize learning paths and enhance the user experience by providing personalized course recommendations. The infrastructure should support data mesh principles, enable real-time analytics, and ensure robust data observability.
Our primary users are professionals seeking to enhance their skills through targeted learning paths. They range from entry-level employees to seasoned professionals across various industries.
Our current data infrastructure lacks the capability to process real-time data and provide personalized course recommendations. This limitation prevents us from delivering optimal learning paths tailored to individual needs, impacting user engagement and retention.
Our target audience is eager to invest in personalized learning solutions that offer a competitive edge in their careers. The demand for real-time analytics and personalized experiences is driven by the need to quickly adapt to industry changes and stay relevant.
Failure to implement this solution will result in lost revenue opportunities, decreased user satisfaction, and a competitive disadvantage as other platforms continue to innovate and offer personalized learning experiences.
Currently, users manually select courses based on static recommendations, which are not tailored in real-time. Competitors are starting to implement similar technologies, but they lack our commitment to decentralizing data ownership and improving data quality.
Our platform's unique selling proposition is its commitment to using a data mesh approach to ensure high-quality data and personalized, real-time learning recommendations that enhance career development.
Our go-to-market strategy involves leveraging digital marketing, partnerships with major corporations for employee upskilling, and offering free trials to attract users. We aim to highlight our unique real-time personalization capabilities through targeted campaigns and case studies.