Our enterprise non-profit organization seeks to develop a robust, real-time data infrastructure to enhance donor engagement and improve fundraising outcomes. This project involves implementing event streaming and data mesh architecture to provide timely insights for decision-making. By leveraging technologies like Apache Kafka, Spark, and dbt, we aim to automate data workflows and enable real-time analytics that will foster deeper donor relationships.
Our primary users include the donor relations team, fundraising strategists, and data analysts within the organization, aiming to optimize their engagement strategies through data insights.
Our current data infrastructure lacks real-time processing capabilities, hindering our ability to respond promptly to donor behaviors, which is critical for maximizing engagement and fundraising outcomes.
The non-profit sector is increasingly competitive, and there is strong motivation to invest in data technologies that improve donor retention and engagement, directly impacting fundraising effectiveness.
Failure to address this issue could result in decreased donor engagement, reduced fundraising success, and a competitive disadvantage in the non-profit sector.
Currently, the organization relies on batch processing methods that offer delayed insights, limiting the potential to engage with donors in a timely manner.
Our proposed solution leverages real-time analytics and data mesh architecture, differentiating us by enabling real-time donor engagement strategies that are tailored to individual donor behaviors.
Our strategy involves leveraging existing donor data to tailor engagement efforts, conducting targeted campaigns based on real-time insights, and collaborating with other non-profits to share best practices and data-driven strategies.