Real-time Customer Insights Platform for Dynamic Ad Campaigns

High Priority
Data Engineering
Advertising Marketing
👁️6579 views
💬447 quotes
$5k - $25k
Timeline: 4-6 weeks

We are seeking a skilled data engineer to build a real-time customer insights platform that enables dynamic ad targeting and personalized marketing campaigns. Using cutting-edge data engineering technologies, this project aims to revolutionize how we understand and engage our audience. The platform will leverage real-time analytics and a data mesh architecture to ensure seamless integration with our existing marketing tools.

📋Project Details

Our startup, focused on innovative advertising solutions, requires a data engineer to develop a robust real-time customer insights platform. This platform will integrate with various data sources to provide instantaneous insights into user behavior and preferences, enabling our marketing team to create highly targeted and personalized ad campaigns. The project involves setting up a data mesh architecture to decentralize data ownership and enhance data observability, ensuring reliability and accuracy. Key technologies include Apache Kafka for event streaming, Apache Spark for processing, and Snowflake for scalable data storage. Additionally, MLOps practices will be implemented to streamline machine learning model development and deployment. The goal is to transform raw data into actionable insights, significantly improving our ad targeting precision and ROI.

Requirements

  • Experience with real-time analytics
  • Proficiency in data mesh architecture
  • Familiarity with Apache Kafka and Spark
  • Ability to implement MLOps
  • Knowledge of data observability tools

🛠️Skills Required

Apache Kafka
Apache Spark
Airflow
Snowflake
Data Engineering

📊Business Analysis

🎯Target Audience

Our platform targets digital marketing teams and advertising agencies seeking to optimize their ad spend and personalize campaigns to increase customer engagement.

⚠️Problem Statement

Traditional marketing approaches lack the agility and precision needed to effectively target diverse customer segments in real-time, resulting in inefficient ad spend and lower engagement rates.

💰Payment Readiness

Our target market is eager to adopt solutions that offer competitive advantages in the fast-evolving ad tech landscape. Real-time insights provide significant cost savings and enhanced revenue potential through improved campaign performance.

🚨Consequences

Without a real-time insights platform, our marketing efforts risk becoming outdated, leading to lost revenue opportunities and a competitive disadvantage in a data-driven advertising ecosystem.

🔍Market Alternatives

Current alternatives include static data analysis tools that do not offer real-time integration or insights, and complex enterprise solutions that are often cost-prohibitive for startups.

Unique Selling Proposition

Our platform stands out by providing real-time insights with a focus on data observability and decentralization, ensuring accuracy and reliability. This empowers marketers to make informed decisions quickly.

📈Customer Acquisition Strategy

We plan to leverage our existing network in the advertising industry, attend industry events, and engage in targeted digital marketing campaigns to attract potential clients. Additionally, offering a free trial period will entice early adopters to explore our platform's capabilities.

Project Stats

Posted:July 21, 2025
Budget:$5,000 - $25,000
Timeline:4-6 weeks
Priority:High Priority
👁️Views:6579
💬Quotes:447

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