Our enterprise seeks a comprehensive data engineering solution to enhance real-time analytics for our subscription services. We aim to deploy a cutting-edge platform capable of processing and analyzing customer data in real-time, leveraging technology trends such as data mesh and event streaming, to provide actionable insights and improve customer retention.
Our target users are internal stakeholders such as marketing, product development, and customer service teams who require real-time data insights to enhance customer experience and retention strategies.
Currently, we lack the capability to process and analyze customer data in real-time, resulting in delayed insights and reduced ability to respond promptly to customer needs, leading to increased churn rates.
The subscription economy is highly competitive, and companies are investing in advanced data solutions to gain a competitive edge. Our stakeholders are ready to pay for solutions that drive customer engagement and retention, providing a significant return on investment.
Failing to address this issue will result in continued customer attrition, lost revenue opportunities, and diminished market position as competitors leverage real-time insights for better customer service.
Current alternatives involve traditional batch processing and static reporting, which do not offer the agility needed for real-time customer engagement and are increasingly being outpaced by competitors' more advanced solutions.
Our platform will uniquely combine real-time data processing, a decentralized data mesh structure, and MLOps to provide insights that are timely, scalable, and directly actionable by various teams.
Our strategy involves demonstrating tangible improvements in customer retention through a pilot project with key user groups, leveraging internal marketing and workshops to showcase the platform's capabilities and drive adoption across the organization.