Real-Time Customer Insight Platform for Ad Campaign Optimization

As a mid-sized advertising agency, we are facing challenges in utilizing real-time customer data to optimize our ad campaigns effectively. Our current systems are fragmented, causing delays in data processing and impacting ad performance. We aim to develop a Real-Time Customer Insight Platform that will integrate with existing marketing tools and leverage technologies like Apache Kafka for event streaming, Spark for processing, and Snowflake for data warehousing. The project will focus on creating a data mesh that enables seamless data flow across the organization, improving decision-making and campaign outcomes. We anticipate that by implementing data observability and MLOps practices, we can not only monitor data quality but also deploy machine learning models effectively. The new platform will provide our team with timely insights, empowering them to adjust campaigns in real-time for maximum ROI. We are looking to partner with experts who have a deep understanding of these technologies and the advertising landscape.