Real-Time Analytics Platform for Enhanced Customer Insights in Pet Supplies

As a growing startup in the Pet Supplies industry, we recognize the importance of understanding customer needs and preferences to remain competitive. We aim to develop a comprehensive real-time analytics platform that will empower our business with actionable insights into customer purchasing patterns, product popularity, and market trends. The platform should be capable of ingesting data from various sources, processing it efficiently using Apache Kafka and Spark, and delivering insights via Snowflake and BigQuery. Additionally, we aim to implement robust data workflows with Airflow and dbt to ensure data quality and governance. The successful candidate will design and develop this platform, incorporating event streaming to enable reactive business strategies. Our target is to enhance customer engagement, optimize inventory management, and tailor marketing campaigns, ultimately driving sales and customer satisfaction.