Real-Time Analytics Pipeline for Targeted Marketing Campaigns

As a leading SME in Marketing & Advertising Services, we recognize the importance of leveraging data to maximize the impact of our marketing campaigns. However, our current batch-processing data infrastructure lacks the agility to provide timely insights. We seek an experienced data engineer to build a robust real-time analytics pipeline using cutting-edge technologies like Apache Kafka for event streaming and real-time data integration. This project involves the deployment of a scalable data mesh architecture, ensuring data availability across departments and enhancing collaboration. We plan to incorporate tools such as Spark for large-scale data processing, Airflow for workflow management, and dbt to transform data into actionable insights. Our objective is to deliver clients the ability to make informed decisions rapidly, increase engagement through targeted marketing, and ultimately drive business growth. By harnessing real-time data, we aim to significantly improve our marketing ROI and maintain our competitive edge in the industry.