Our SME e-commerce company seeks to develop a state-of-the-art Progressive Web App (PWA) to enhance customer experience across all devices. The project involves leveraging modern web technologies to ensure fast, reliable, and engaging interactions, with cutting-edge features such as offline functionality and push notifications.
Our target audience includes tech-savvy, mobile-first consumers aged 18-35 who value convenience, speed, and a seamless shopping experience.
As mobile and web traffic grows, our current website struggles with performance issues, leading to high bounce rates and low conversion. Enhancing our digital storefront with a PWA is critical to retaining existing customers and attracting new ones.
Consumers are increasingly willing to pay for more convenient shopping experiences as it aligns with their expectations for speed and reliability in a competitive market.
Failure to adapt to modern web technologies will result in lost revenue, decreased customer retention, and a weakened competitive position in the e-commerce industry.
Competitors have begun implementing PWAs, using native apps, or leveraging platforms like Shopify's headless commerce for improved performance. However, our unique focus on customization requires a tailored solution.
Our PWA will provide a uniquely tailored shopping experience with enhanced features like offline access and real-time notifications, setting us apart from competitors relying on standard solutions.
Our strategy involves leveraging social media marketing, influencer partnerships, and SEO optimization to drive traffic to our PWA, with retargeting campaigns to maximize conversion rates and customer retention.