Our scale-up travel and tourism company seeks an experienced web development team to enhance our existing online booking platform by integrating Progressive Web App (PWA) capabilities. This project aims to leverage cutting-edge web technologies to improve user experience and engagement, particularly for mobile users. By adopting PWA features, such as offline access, push notifications, and fast loading times, we aim to increase customer retention and conversion rates.
Our target audience includes tech-savvy travelers, frequent flyers, and young professionals who value convenience, speed, and seamless digital experiences when booking travel services.
Our current online booking platform lacks modern web capabilities, making it less engaging and less accessible for mobile users. This limitation results in lost opportunities for customer interaction and conversion.
The travel industry is highly competitive, and companies are eager to invest in digital solutions that enhance user experience, offering significant potential for increased revenue through improved customer retention and conversion.
Failure to modernize our platform will result in continued customer attrition to competitors offering superior digital experiences, ultimately impacting revenue and market share.
Current alternatives include traditional mobile apps and competitor platforms that have already implemented modern web technologies, offering faster and more reliable services.
Our unique selling proposition is to offer a travel booking platform that combines the reliability and features of native apps with the accessibility and speed of web technologies, providing an unmatched user experience.
We plan to implement targeted online marketing campaigns, focusing on social media and search engine advertising, to attract tech-savvy travelers. Additionally, we will leverage influencer partnerships to reach a broader audience and drive engagement.