Develop a cutting-edge streaming platform for our Film & Television enterprise, leveraging modern web technologies to enhance viewer engagement and streamline content delivery. The project aims to improve user experience through Progressive Web Apps (PWAs) and micro-frontends, ensuring scalability and flexibility.
Our target audience includes tech-savvy consumers of digital content, ranging from casual viewers to dedicated film and series enthusiasts who demand high-quality, seamless streaming experiences.
As the demand for online streaming content continues to rise, our current platform struggles with performance issues and lacks interactive features, leading to decreased user engagement and satisfaction.
Regulatory pressure to meet content accessibility standards, combined with the competitive advantage of offering a superior user experience, drives our willingness to invest in this new platform.
Failure to upgrade could result in significant lost revenue due to subscriber attrition, negative customer reviews, and falling behind emerging competitors who offer more advanced streaming solutions.
Current alternatives include traditional streaming platforms with standard features, which lack the innovation needed to capture and retain a dynamic and demanding audience.
Our platform's unique selling proposition lies in its use of edge computing and serverless architecture to deliver lightning-fast content, coupled with interactive 3D experiences using Three.js, setting us apart from competitors.
Our go-to-market strategy focuses on leveraging digital marketing and strategic partnerships with content creators to promote the new platform, while data-driven insights will guide targeted campaigns to acquire and retain subscribers.