Develop a state-of-the-art headless e-commerce platform tailored for the event planning industry. By leveraging personalization and cutting-edge technologies, this platform aims to revolutionize how clients plan and book events online, enhancing customer experiences through seamless integration with AR try-on and social commerce functionalities.
Event planners, corporate clients, and individual customers looking for personalized and immersive online event planning and booking experiences.
Current e-commerce platforms in the event planning industry lack personalization and integration with modern technologies like AR and social commerce, leading to customer dissatisfaction and lost sales opportunities.
The market is ready to invest in advanced solutions due to competitive pressures to offer unique and engaging customer experiences, which can lead to increased revenue and customer loyalty.
If the problem remains unsolved, the company risks losing market share to more innovative competitors, resulting in decreased revenue and weakened brand positioning.
Current alternatives include traditional e-commerce platforms that lack integration with modern technologies. Competitors are slowly adopting headless commerce strategies, but few offer comprehensive AR and social commerce features.
Our platform will offer unmatched personalization and immersive experiences through AR try-on, making event planning intuitive and engaging, setting us apart in the industry.
The go-to-market strategy will focus on digital marketing campaigns targeting event planners and social media influencers, leveraging partnerships with popular social media platforms to drive traffic and conversions.