Our scale-up company in the Film & Television industry seeks to develop a cutting-edge e-commerce platform to enhance the merchandising experience for fans. By leveraging headless commerce architecture and personalization technologies, we aim to create a seamless, engaging shopping journey that resonates with modern consumers. This project will involve integrating advanced AR try-on features and a subscription model to cater to superfans.
Fans of popular film and television series seeking unique and personalized merchandise experiences online.
The current e-commerce solutions for film and television merchandise are failing to fully engage superfans, lacking personalization and modern features like AR try-on, resulting in lower conversion rates and customer retention.
Customers are ready to pay for enhanced shopping experiences due to the increasing demand for personalized, exclusive merchandise and the convenience of advanced e-commerce features.
Failure to address these issues could result in decreased market share, as competitors offering superior online experiences capture more of the fan merchandise market.
Current alternatives include generic e-commerce platforms that lack film-specific content and modern UX features, creating a competitive edge for those who innovate.
Our platform's unique selling proposition lies in its seamless integration of cutting-edge technologies like AR try-on and personalized shopping experiences, paired with exclusive subscription offerings tailored to superfans.
Our go-to-market strategy involves leveraging social media for targeted marketing and influencer partnerships within fan communities, alongside SEO and content marketing focused on driving organic traffic to our platform.