Our growing publishing and printing scale-up seeks an advanced e-commerce platform to enhance user experience and streamline operations. The focus will be on integrating headless commerce and personalization features, enabling customers to customize print products in real-time. The platform will support subscription models and social commerce, leveraging cutting-edge technologies like AR for product try-ons, all while ensuring seamless payment processing.
Our target users are tech-savvy consumers who value personalized and unique print products, such as custom books, calendars, and business stationery. They are typically aged 25-45, engaged with digital platforms, and appreciative of innovative shopping experiences.
The current e-commerce infrastructure lacks the flexibility and personalization features necessary to meet the expectations of modern consumers seeking custom print solutions.
Consumers are increasingly willing to invest in personalized print products as they seek unique, customized experiences. The trend towards subscription models and social proofing via social commerce further encourages spending.
Failure to modernize our platform could result in lost revenue, as customers turn to competitors offering more advanced and personalized digital shopping experiences.
Competitors are integrating similar technologies, focusing on personalization and social commerce. Without innovation, we risk falling behind more agile and technologically advanced rivals.
Our platform will offer a unique blend of personalization, social commerce, and AR technology, providing an unmatched interactive experience for custom print products.
Our go-to-market strategy will include digital marketing campaigns targeting tech-savvy audiences, collaborations with influencers in design and creativity spaces, and leveraging social media platforms to drive engagement and sales.