An SME in the dynamic e-commerce sector seeks an innovative mobile app development solution to elevate customer engagement through cutting-edge features like AR try-on and personalized shopping experiences. The project aims to integrate advanced technologies such as headless commerce and social commerce capabilities, molding a seamless, intuitive, and interactive user journey that boosts conversion rates and customer retention.
Our target users are digitally-savvy consumers who value a personalized, interactive, and seamless shopping experience on mobile platforms. They are primarily aged between 18 to 45 and engage frequently in social commerce.
Our current e-commerce platform lacks the interactive and personalized features that modern consumers expect, resulting in suboptimal engagement and conversion rates.
There is a significant market readiness to invest in mobile apps that provide personalized and seamless shopping experiences due to the competitive advantage they offer in customer retention and engagement.
Failure to modernize our e-commerce platform could result in continued loss of market share, decreased customer loyalty, and declining revenue.
Current alternatives include basic mobile-responsive websites and non-integrated social commerce strategies, which lack the cohesion and innovation required to stand out in a saturated market.
Our app's unique selling proposition lies in its comprehensive integration of personalization, AR capabilities, and social commerce, offering users a uniquely interactive and engaging shopping experience.
Our go-to-market strategy includes leveraging influencer partnerships, targeted social media advertising, and promotions to existing customer bases to drive downloads and usage of the new mobile app.