We are a scale-up streaming platform seeking an experienced e-commerce specialist to create a personalized, headless commerce solution for our merchandise line. We aim to leverage cutting-edge technologies like Shopify Plus and Contentful to deliver a seamless and engaging shopping experience for our global fanbase. This project will focus on integrating social commerce and subscription models to boost customer engagement and retention.
Our target users are our global fanbase who are avid consumers of our content and products. This includes younger, tech-savvy individuals who engage with our platform through multiple touchpoints and seek unique and personalized merchandise experiences.
As our streaming service grows, our current merchandise e-commerce platform fails to provide the personalized, seamless shopping experience our customers expect. This results in lower engagement, abandoned carts, and missed revenue opportunities.
Our target audience is ready to pay for personalized shopping experiences and unique merchandise due to their brand loyalty and the exclusivity offered by a customized e-commerce platform, which enhances their overall engagement with our platform.
Failure to solve this issue will result in lost revenue opportunities, diminished customer satisfaction, and a potential erosion of our competitive edge as other streaming platforms enhance their merchandise offerings.
Current alternatives include traditional e-commerce platforms with limited personalization and social commerce capabilities, which are insufficient to meet modern consumer expectations for an immersive shopping experience.
Our unique selling proposition lies in offering a highly personalized shopping experience that integrates seamlessly with our streaming platform, utilizing social commerce and subscription models to enhance engagement and drive recurring revenue.
Our go-to-market strategy involves leveraging our existing platform and social media channels to promote the new e-commerce experience. We will collaborate with influencers to create buzz and use targeted marketing campaigns to reach our dedicated fanbase, driving traffic and conversions.