Our SME pet supplies company seeks to revamp its online sales channel by launching a personalized, headless e-commerce platform. This project involves leveraging cutting-edge technologies like AR try-on and subscription models to enhance customer engagement and retention. We aim to provide a seamless, customized shopping experience for pet owners, improving conversion rates and expanding our market reach.
Pet owners looking for convenient, engaging online shopping experiences for their pet care needs.
Our current e-commerce platform lacks personalization and engagement features, leading to low customer retention and missed revenue opportunities in a competitive market.
Pet owners are willing to pay for convenience, personalization, and innovative shopping experiences, particularly as e-commerce becomes more sophisticated.
Failure to innovate could result in lost market share to competitors who offer more advanced e-commerce solutions, leading to decreased sales and customer loyalty.
Competitors are leveraging similar technologies, but often lack the integration of AR try-on and personalized subscription models unique to our approach.
Our platform will uniquely combine AR try-on for pet products with a personalized shopping experience, supported by a flexible subscription model, distinguishing us from competitors.
Our strategy includes targeted digital marketing campaigns, leveraging social media influencers in the pet industry, and offering introductory discounts to drive initial engagement and adoption.