Our SME, specializing in high-quality fitness gear and sports medicine products, seeks to launch a robust e-commerce platform. The project will focus on creating a personalized shopping experience using the latest trends in headless commerce and AR try-on features, improving customer engagement and conversion rates.
Fitness enthusiasts, professional athletes, and sports medicine practitioners seeking high-quality and reliable fitness gear online.
Our current e-commerce solution lacks personalization and modern features like AR try-on, resulting in lower conversion rates and user engagement.
The fitness industry is rapidly growing, with consumers willing to invest in personalized and innovative shopping experiences that offer convenience and a competitive advantage.
If we do not upgrade our e-commerce solution, we risk losing market share to competitors offering more advanced and engaging online shopping experiences.
Competitors are increasingly adopting personalized and interactive online experiences, making it critical for us to keep pace with advancements in e-commerce technology.
Our unique selling proposition lies in our ability to offer a deeply personalized shopping experience that includes AR try-on features and a subscription model, setting us apart from traditional e-commerce offerings.
Our go-to-market strategy involves leveraging social commerce and online fitness communities to drive traffic to our new platform, coupled with targeted digital marketing campaigns and partnerships with fitness influencers.