Our scale-up company in the design and creative services industry is looking to revolutionize the e-commerce experience by launching a personalized AR shopping platform for home décor. We want to integrate headless commerce solutions that allow customers to visualize products in their own space using augmented reality, enhancing their shopping experience and increasing conversion rates.
Home decorators, interior designers, and consumers looking to enhance their living spaces with unique and stylish décor items.
Consumers face challenges visualizing how décor items will fit in their space before purchase, leading to hesitation and cart abandonment.
There is a strong market trend towards personalization and immersive shopping experiences, making consumers willing to pay a premium for platforms that offer these capabilities.
Failure to implement this solution could result in lost market share to competitors who provide more engaging and interactive shopping experiences.
Currently, consumers rely on static images and dimensions, which often leads to dissatisfaction and returns. Competitors are slowly adopting AR, but with limited personalization.
Our platform will offer an unrivaled AR experience with hyper-personalization capabilities, setting us apart in the e-commerce design space.
Our strategy includes targeted digital marketing campaigns, influencer partnerships in the interior design space, and leveraging social commerce channels to reach a wider audience.