We are a startup aiming to revolutionize vocational training with an e-commerce platform that offers personalized, subscription-based access to a wide array of courses. We seek a skilled developer to create a seamless, headless commerce solution integrated with social commerce features, allowing students to customize their learning paths. The platform will facilitate AR try-ons for practical skill assessments and provide secure payment options through Stripe and PayPal.
Our target audience includes aspiring professionals and career switchers seeking practical, career-focused skills through flexible and customizable training programs.
Many individuals struggle to find vocational training that is both practically applicable and easily accessible. There is a critical need for a platform that provides flexible, personalized learning paths to enhance skill acquisition and career readiness.
The target audience is ready to invest in flexible training solutions due to increasing job market competitiveness, the necessity for continuous skill improvement, and the convenience of online learning platforms that fit their schedules and learning preferences.
Failing to address this need could result in a gap between workforce skills and job market demands, leading to potential career stagnation for learners and missed opportunities for growth in the vocational training sector.
Current alternatives include traditional in-person courses and generic online platforms that lack personalized learning options and practical skill evaluations, which often result in lower engagement and effectiveness.
Our platform differentiates itself with a personalized learning approach, AR technology for practical skill assessment, and a focus on social commerce to facilitate peer learning and collaboration, setting it apart from traditional and existing online training options.
Our go-to-market strategy focuses on digital marketing campaigns leveraging social media and industry influencers, partnerships with educational institutions, and offering limited-time introductory pricing to attract early adopters and build a community of engaged learners.