Our scale-up PR company is seeking an expert to develop a cutting-edge e-commerce platform to enhance our merchandise sales. With a focus on personalization and headless commerce, we aim to streamline our product offerings and improve customer engagement. This platform will utilize the latest technology trends to create a seamless shopping experience across social media channels, driving brand awareness and loyalty.
PR professionals and enthusiasts interested in branded merchandise, as well as individuals active on social media platforms seeking unique and personalized products.
Our current e-commerce platform is outdated, lacking in personalization and integration capabilities that are essential for engaging modern consumers and expanding our market reach.
Our target customers are ready to invest in personalized merchandise as it aligns with current trends and their desire to express brand affinity, further driven by social commerce's growing influence.
Failure to modernize our e-commerce platform could result in decreased customer engagement, lost revenue opportunities, and a diminished competitive edge in the rapidly evolving digital marketplace.
Existing alternatives include traditional e-commerce sites with basic functionalities that fail to fully integrate with social media or offer personalization and AR experiences.
Our platform's unique selling proposition lies in its seamless integration of AR try-on features and headless architecture, providing an unparalleled personalized shopping experience directly within social media channels.
Our go-to-market strategy involves leveraging social media influencers, targeted digital marketing campaigns, and strategic partnerships with PR industry leaders to rapidly expand our customer base and increase brand visibility.