Our SME Wine & Spirits company seeks to launch an advanced e-commerce platform, leveraging headless commerce and personalization technologies. The project aims to enhance customer experience with social commerce features and a subscription model, providing an immersive shopping experience with AR try-on for wine selections.
Our platform targets tech-savvy wine enthusiasts and collectors who value convenience and personalized shopping experiences. It also includes occasional buyers looking for curated recommendations and easy purchase processes.
The current challenge is our outdated e-commerce system that lacks personalization and interactive elements, making it difficult to engage modern consumers who expect a seamless and customized online shopping experience.
The target market is ready to invest in premium e-commerce experiences driven by the demand for convenience, personalized recommendations, and innovative shopping technologies in the Wine & Spirits sector.
Failing to modernize our e-commerce platform could result in declining sales and customer dissatisfaction, as competitors offering advanced digital experiences attract our potential market share.
Current alternatives include traditional e-commerce platforms with limited personalization and no AR features. Competitors are slowly adopting new technologies, but there is significant opportunity to lead with a comprehensive solution.
Our platform's unique selling proposition lies in its use of cutting-edge technology to offer an unmatched personalized shopping journey, integrating social and AR features that competitors have yet to fully leverage.
Our go-to-market strategy involves leveraging social media campaigns, influencer partnerships, and SEO optimization to attract and engage customers. Subscription models and personalized marketing will drive retention and conversion.