Our SME is seeking a skilled freelancer to develop a feature-rich e-commerce platform focusing on personalized shopping experiences for home improvement products. This platform will leverage headless commerce architecture and advanced personalization technologies to enhance customer engagement and streamline the buying process.
DIY enthusiasts, professional contractors, and homeowners looking to purchase home improvement products online with a personalized and engaging shopping experience.
Our current e-commerce platform lacks personalization and advanced features required to meet the expectations of modern consumers, leading to lower conversion rates and customer engagement.
The target audience is increasingly expecting personalized and convenient online shopping experiences, influenced by trends in digital commerce, making them more willing to invest in platforms that offer significant engagement and value.
Without upgrading our e-commerce platform, we risk losing market share to competitors who offer more personalized and engaging online shopping experiences, resulting in potential revenue loss.
Current alternatives include traditional e-commerce platforms with limited personalization and engagement features, which fail to meet the growing demands of modern consumers.
Our platform will stand out by providing a seamless and personalized shopping experience, combining advanced technology such as AR try-ons and personalized recommendations with the convenience of subscription models and social commerce features.
We will utilize digital marketing strategies, including social media campaigns, influencer partnerships, and SEO, to attract our target audience and drive traffic to our new platform, emphasizing the unique personalized shopping experience we offer.