Our SME toy company seeks to launch a state-of-the-art e-commerce platform that integrates headless commerce technology to offer a highly personalized and flexible shopping experience. The project aims to leverage modern e-commerce trends such as personalization and social commerce, allowing customers to customize toys with an AR try-on feature before purchase. We aim to transform our online retail strategy to capture a larger market share in the competitive toys and games industry.
Our target audience includes tech-savvy parents and children who appreciate innovative and custom-designed toys. Additionally, leveraging influencers and tech enthusiasts who advocate for unique, personalized experiences is vital.
Our current e-commerce platform lacks the flexibility and personalization that today's consumers expect, resulting in missed sales opportunities and a competitive disadvantage.
The market is prepared to invest in solutions that offer unique, personalized shopping experiences, driven by consumer demand for innovative and interactive e-commerce options.
Failure to upgrade our e-commerce platform will likely result in decreased market share, as competitors who offer more personalized and engaging shopping experiences gain traction.
Current alternatives include traditional e-commerce platforms with limited personalization options, placing us at a disadvantage against competitors who have adopted innovative technologies.
Our unique selling proposition lies in offering a highly interactive, personalized shopping experience through AR technology and social commerce, distinguishing us from traditional toy retailers.
Our go-to-market strategy involves leveraging digital marketing campaigns, collaborations with social media influencers, and targeted advertising to attract parents and tech enthusiasts to our platform.