A startup in the Catering & Events industry is seeking to launch an innovative e-commerce platform using a headless commerce approach. The platform will empower event planners and hosts to customize catering packages with ease, leveraging advanced personalization and social commerce integrations. The project is urgent and aims to capitalize on the growing trend towards digital-first event planning.
Event planners, corporate clients, and individual hosts seeking convenient, customizable, and modern catering solutions.
The lack of flexible and personalized online catering solutions makes it challenging for event planners to efficiently customize and order catering services.
Target customers are ready to pay for digital solutions that streamline event planning, provide personalized experiences, and integrate seamlessly with existing digital workflows.
Failure to address this need will result in lost market share to competitors offering more integrated and user-friendly solutions, and may lead to decreased customer engagement and satisfaction.
Current alternatives include traditional catering service websites with limited customization options and cumbersome ordering processes.
Our unique selling proposition lies in our platform's ability to offer unparalleled customization, social commerce features, and immersive AR experiences, all while maintaining a seamless, high-performance user interface through a headless commerce approach.
Our go-to-market strategy involves leveraging social media marketing, partnerships with event planning organizations, and targeted online advertising to reach potential clients. We will offer introductory promotions and demo events to attract initial users and encourage platform adoption.