An SME in the E-commerce space seeks to revolutionize its online retail platform by integrating headless commerce with augmented reality (AR) try-on features. This project aims to boost customer engagement and increase sales conversion rates through personalized shopping experiences.
Tech-savvy online shoppers aged 18-45 who value interactive and personalized shopping experiences and are comfortable with digital transactions.
The company needs to reduce return rates and increase conversion through enhanced online shopping experiences, leveraging new technologies that offer personalization and engagement.
Consumers are willing to pay for solutions that offer a seamless and interactive shopping experience due to the increased demand for online convenience and personalized services.
Failure to address this need could result in lost revenue, higher return rates, and competitive disadvantage as consumers flock to retailers offering richer online experiences.
Current alternatives include traditional e-commerce platforms without AR capabilities or personalization features, which lead to lower engagement and higher return rates.
Integrating AR try-on with headless commerce offers a unique advantage by combining flexibility with cutting-edge consumer engagement techniques, setting the company apart in the crowded e-commerce space.
The go-to-market strategy involves leveraging social media channels for targeted advertising, partnerships with influencers, and creating engaging content that showcases the AR feature, driving traffic to the revamped platform.