Our enterprise seeks to develop a cutting-edge e-commerce platform tailored to the Maritime & Marine industry, focusing on the sale of specialized equipment and supplies. The platform will leverage headless commerce architecture to facilitate seamless scalability, personalization, and integration with existing ERP systems. The solution aims to enhance user experience, streamline operations, and expand market reach through advanced features such as AR try-on for equipment and a robust subscription model for recurring purchases.
B2B and B2C customers in the maritime industry, including ship operators, marine engineers, and procurement managers seeking specialized equipment and supplies.
The maritime industry lacks a specialized e-commerce platform that addresses their unique equipment and supply needs with modern technological solutions.
The industry is under increasing pressure to digitize supply chains for competitive advantage, and there is a growing demand for platforms that offer operational efficiency and cost savings.
Without this platform, the company risks losing ground to competitors who adopt digital solutions, potentially leading to lost revenue and a diminished market presence.
Current e-commerce solutions are generic and do not cater to the specialized needs of maritime businesses, lacking features like AR visualization and equipment-specific subscription models.
The platform's integration of AR technology and personalized features tailored specifically for maritime needs sets it apart from generic e-commerce solutions.
Our strategy involves leveraging industry-specific marketing channels, partnerships with marine trade associations, and targeted online advertising to attract a focused customer base.